Whether you’re looking to entertain your team at an annual conference, explain your companies latest innovation in a presentation or grab some attention for a new product or service via Social Media, there are many reasons why you might need a Corporate Video.
Some people still have misconceptions about what a corporate video is. At SummitVisions, we define it differently to others. To us, a corporate video is any video that helps a business achieve their objectives, be that increasing exposure, gaining more sales or even boosting moral amongst employees.
Corporate Videos are some of the most creative projects we’ve worked on, and as a result, we’ve become experts in helping people achieve their business objectives through film. What’s more, it’s not just Leeds that we cover, we’re happy to travel.
It all begins with a phone call, we’ll talk through ideas, get an understanding on the type of video you want. At this stage, we offer creative advice to help develop your idea, a service we offer to all our clients that we don’t charge for. From there, it’s time to plan the video, we’ll gain an understanding on any restrictions, your budget and the effect you’re looking for. We’ll plan the video with all that in mind.
There’s an endless number of reasons for when you might need a corporate video. One of the biggest areas of growth we’ve seen with businesses looking to invest in video is for the purpose of Social Media marketing. It’s no secret that video content far outperforms any other kind of content. The average person now spends well over two hours on social media every day. Advertising your business through video might have been prohibitively expensive in the past, but times have changed. If you don’t have a video element in your marketing strategy, you might be missing out on an enormous opportunity. The question has changed from can we afford it, to can we afford not to have it… Get in touch with us and we’ll help you transform your marketing output.
One of the most daunting things for clients looking to create a company video, is the planning and storyboarding stage. Of course, many marketing professionals have creative skills and a great idea for what they want from of video. However, the process of planning and storyboarding is often the most crucial part of a project. In fact, there’s an entire, established industry dedicated solely to just that task.
Luckily for our clients, we have all the skills needed to plan a killer video. We’ve planned hundreds, if not thousands of projects, making sure that we work to strict timescales, working within budget to achieve exactly what a client wants.
Yet another element that goes into a successful video project is getting the right locations and script together. Luckily for those who’re based in Leeds or Yorkshire, our homeland is filled with some of the most magnificent landscapes imaginable. Our cities, towns and villages are used in some of TV and films biggest projects. We’re adept in finding the perfect locations for your project, a practise that’s sure to elevate any video project in an instance.
When it comes to scripting, our team’s got that covered too. We can work with you and figure out the best way to convey your desired message.
When we first meet a new client, the first thing we do is talk ideas. Every business has a good understanding of their customer base and teams. However, it’s difficult to take a look in from the outside, especially if you’re close to a project. Our fresh take on your idea’s helps them to develop, we’ve worked with some great companies and achieved millions of views across the videos we’ve produced. So fear not, if you only have the seeds of an idea, we’ll help it grow into a mighty oak.
We’ve produced lots of weird and wonderful corporate video’s in our time, some of the most popular we come across include:
A helpful piece of content from you to your customer’s. This type of video establishes you as the expert in your field and builds trust with your audience/customers.
Your team work hard year in, year out. Let them unwind by filming a creative and fun video for the whole company to enjoy at your end of year event.
Sure you could send out product specs to your customer base. But who wouldn’t rather receive a handy video guide? It appeals to a greater audience and also adds a premium element to your product. An exceptional tool if you’re wanting to establish your business as one that cares about how they’re perceived by their customers.
One of the most modern types of video’s. However, they’ve been around for almost a decade. Your video content doesn’t (and shouldn’t) be all about you. Make your content interesting, fun and valuable. Your customers will thank you for it.
Nothing’s worse than one of our video’s going unwatched. That’s why we’ve dedicated time and resource to staying up to date with the most cutting edge promotional strategies. We want all our video’s to be valuable to your company for the long run, so whether it’s through Facebook, Instagram, Youtube or any other kind of online platform, we’re on hand to offer guidance on how to promote your video effectively and reach the most engaged audience possible.
Now that we’ve told you a bit about how we approach corporate video production, we want to hear your ideas! Get in touch using the button below and we’ll help you make your ideas a reality. Alternatively, take a look at some of our previous work.