How could video help MY business?
We are so spoilt as consumers. We don’t want to just hear about a product, or read about a product, we want to see a product – in action. We want to be entertained, not just educated.
‘Marketer’s who use video grow revenue 49% faster than non-video users’
Advertising history was made on 1st July 1941 when Bulova Watch Co. aired the first ever televised advertisement during a baseball game between the Brooklyn Dodgers and the Philadelphia Phillies.
Since then, businesses have moved forward and created more technically beautiful, dynamic and engaging adverts to sell their goods. Fast forward to the age of social media and its never been easier or more effective to put your own videos out there and have them take affect straight away. This doesn’t have to be a high-graphic, celebrity endorsed, blockbuster – it can be something as simple as a ‘how to’ video, a client’s video testimonial or a short film.
‘Having a video on a landing page makes it 53% more likely to show up on page 1 of the SERP (Search Engine Results Page)’
Whatever your product, service or audience, video is the tool for takeover.
– Helen Ward